Our goal is to make your message easy to engage with across multiple visits and devices. Few prospects read your entire website in one sitting.
People’s lives are fragmented; website experiences are as well. Someone might read two or three pages on their laptop at work, a page on their phone while waiting to pick a child up after school, and then finish at home on their iPad.
People tell me “No one reads anymore,” but that isn’t true. Look at your analytics. Go beyond the site average and pick something specific like your Director’s page. People will spend one to two minutes there, then they’ll go to the next page and do it again.
Your website must be super-easy to navigate, and memorable enough that people will come back to it to later in the day.